Choose dynamic display for your windows
3 to 8 seconds is the time interval that passers-by give to your traffic when they pass in front of your business . It is therefore in this interval that you must succeed in seducing them and encouraging them to better discover your products in order to make purchases.
To ensure that your offer quickly attracts attention, the window screen is increasingly becoming an essential communication tool . Digital is an integral part of the daily lives of sellers and buyers. In fact, you can take advantage of this digital accessory to attract the attention of prospects to your products.
The main advantage of the window screen lies in the fact that it has the capacity to awaken the senses of the passerby. Installing this tool is a very effective way to enhance your storefront and modernize the image of your structure.
Passers-by no longer attach such great importance to traditional shop windows, in which important information was marked manually on boards. Then, the digital display captures and retains the attention of passers-by very well. Imagine that you are walking down a street where several businesses are located and whose windows are completely ordinary. Suddenly, you pass in front of a store whose window is decorated with a bright screen on which images or a video scroll.
It is obvious that your attention will be grabbed by this tool and that you will take more time to observe the content that is passing. This is the aim of setting up this type of device. Thanks to the dynamism and attractiveness of content (images, slow motion video, etc.), you will improve the visibility of your business. Compared to traditional solutions, this means of communication is more effective in attracting new customers and boosting your sales.
Use creative displays that showcase your products
The arrangement of a window should not be limited only to the alignment of the products you offer. To make your display more attractive, clean up your front by eliminating the superfluous. All unnecessary elements must disappear so that the passerby's eye immediately falls on the product you want to highlight.
To do this, use creative displays that will help attract the attention of prospects without overshadowing the merchandise. Be innovative by playing with materials and light. Forget transparent, cold displays and opt for personalized models. Create displays that improve the visibility of your logo and the essential information you want to convey to consumers.
Customers should be interested in the colors, typography and illustrations you used to design original displays. Choose them based on your needs, the type of products you sell and the space you have to display them.
Incorporate interactive elements
To create an attractive window display and stand out from the competition, the installation of a dynamic screen or displays can be complemented by other methods. Also find a way to create an emotional connection with your prospects to make them want to make a purchase.
To put all the chances on your side, incorporate interactive elements into your window. Thus, it will attract the attention of passers-by in various forms (visual, sound or tactile). Concretely, this will involve transforming your storefront into a giant touchscreen terminal aimed at prospects.
Setting up an interactive showcase represents an investment, of course, but offers advantages that will allow you to benefit from a significant profit. A storefront that incorporates interactive elements allows you to disseminate information and capture the attention of passers-by in a fun way.
In addition to strongly arousing the interest of your target, this type of installation increases the visibility and attractiveness of your brand thanks to moving visual elements. Creating interactions with passers-by also makes it possible to increase traffic in store, but also to better manage customers.
Illuminate your window with indirect lights
In order to fully exploit the potential of your window , light it properly so that it is visible from a distance. Opt for flexible equipment and lighting in order to direct the light in the area where you want to attract the attention of your potential customers.
Use mounted or recessed spotlights to illuminate the items displayed in the window. Neon lighting is also an effective solution for increasing the visibility of your products and making your store visible from afar.
Neon lighting also improves your brand image. More elegant than LED spots, neon lamps give prestige to your brand and prove your professionalism. You will have better credibility with your customers and will be able to stand out from nearby businesses
Change the decor of your window regularly
Dress your window according to the time of year. For the end of year celebrations, for example, opt for a Christmas animation with puppets. Also focus on the essentials such as the Christmas tree, snowballs, gift packages, etc. This Easter, create an original scene with eggs and bells.
During the rest of the year, put in place specific visuals that will highlight your brand image and appeal to your prospects. Whatever your field of activity, vary the visuals in order to always offer a new spectacle to passers-by.
There are multiple options to bring your window to life and make it attractive. Choose from the different solutions presented above to liven up your storefront . Don’t hesitate to combine several options to optimize the visibility of your products.
0 Comments