Digital marketing: SEO as a lever for growth and success, instructions for use

 

Natural referencing for optimal ranking in the SERPs

The aim of natural referencing is to optimize a website so that it positions itself in the top ranking of organic results in the SERPs. To do this, the practice is based on two essential approaches: on-page SEO and off-page SEO . 

The first, on-page or on-site optimization, includes optimizing platform elements such as meta tags, page titles, URL structure and content quality. 

The second (off-page or off-site optimization), for its part, concerns signals external to the site, mainly incoming links (backlinks). 

SEO strategies and operations involve numerous actions that require fairly technical skills as well as a certain know-how. This is why it is always recommended to entrust them to real professionals. By calling on experts or an SEO agency , you will benefit from complete support and tailor-made services perfectly adapted to the needs of your business. Generally speaking, an SEO campaign includes several tasks, including:

• The SEO audit
• Keyword strategy
• Content marketing
• Netlinking
• Optimizing the User Experience (UX)
• Ads campaigns

SEO to establish brand/brand awareness

SEO is not just about increasing the visibility of your website in search results. It also helps build awareness of your brand . When your platform appears at the top of the results, users tend to view it as more reliable and trustworthy. This relevance has the effect of reinforcing the positive perception of your brand. Which results in better recognition and a better e-reputation.

Better positioning to increase sales

One of the ultimate goals of digital marketing is to increase sales , and SEO can greatly contribute to this. Indeed, by positioning your site at the top of the SERPs on relevant keywords, you increase the visibility of your products or services among your target audience. This will lead to an increase in qualified traffic, i.e. visitors who are more likely to become customers. Furthermore, SEO can also help you target expressions that better express the purchasing intentions of Internet users. By optimizing your site for these keywords, you will increase your conversion rate and boost your sales.